Valiza idealisers started working in the fruit culture as employees in the fig plantation in Valinhos City in 1961.
From 1962 on they had became leasers and in 1969 they had acquired the homestead measuring 2,4 hectares, continuing then the fig plantation until 1990. In this same year the fig plantation was replaced by guava plantation.

In 1994 after acquiring a new homestead measuring 12 hectares they had started the fig plantation again which continues until nowadays.

The exportation had started in 1972 and also continues strongly until nowadays.
The family originally from Italy and Spain with the sons had decided not only to be producers but also had decided to attend the market selling their fruits in the home market. From this time on they had successfully conquered the home market joining the Great Hypermarket Networks over more than 20 years.